What is SEO?

Simply put, there is no point in having a website if it can’t be found on the Internet. No matter how compelling its website content, if your site can’t be found by search engines it won’t show in search rankings and you’ll be missing out on the incredible opportunities provided by the Internet. This is where Search Engine Optimisation (SEO), the practice of ensuring websites are found, comes in. There is no doubt that investing in SEO offers an exceptional rate of return on investment. What is SEM? Search Engine Marketing is also known as cost-per-click (CPC) advertising. Traditionally done through Google AdWords, it is one of the most popular and cost efficient methods of online advertising in which you pay only for the targeted leads you receive. A CPC campaign on Google AdWords is perfect for small to medium businesses, allowing you to set an affordable daily budget to directly target consumers and B2B customers who are searching for defined services and/or products. We will design and, if you wish, manage your AdWord campaign. Our speciality is analysing and researching the user data gathered and turning it into the best results for you.